Tell us a little about yourself and your role at the company.
My name is Julien, and I am in charge of marketing in general. My role is to improve the visibility of FriendStrip.
What was your top priority during the creation of Friendstrip?
The top priority was to launch an app that lets kids and parents have fun, taking pictures. The app had to be easy to use, so kids can play even without the parents.
What do you think sets Friendstrip apart from other comic strip creation apps?
The content provided is the key differentiator. Often, you need to start with a white page : this makes things difficult when you want to start creating your own story. With FriendStrip, we provide users with content (stories or scenarios) that can be edited in some parts (like the text). This makes things easier to get inspired and start creating fun content in a quicker way.
It's a great collaborative tool for creative students - we really like how the person holding the iPad actually has to direct the actors into specific positions as it promotes excellent speaking and listening. Was this the intention?
Yes! The scenarios were written by professionnals of cinema and photography. The visualization and how the character needs to position himself was a key element when the storyboards were drawn. Interaction among users is what brings fun.
How long was the development period?
Almost a year, since the first idea, to the first real test (without the app but mockups and photoshop). It took 4 months then to really program the app, setup the infrastructure and integrate the scenarios.
Is the app aimed at a specific age group or educational stage?
Apple featured FriendStrip Kids in its Kids section, as one of the best apps for age 6 - 8. I think that this is really accurate as it corresponds to the evolution of kids at this age: they start learning how to write and read, they get more autonomy and need also to have fun. But we found that adults can also have fun with it : as if the little child in us is still there.
Have you been pleased with the reception the app has received?
Yes. The app was featured by Apple on the new kids section: it is a very strong reward for us. We also got lots of articles and positive comments.
Are there any updates planned for the app?
We are thinking about adding some features, but nothing has been planned in detail yet.
What's next for you? Do you have any other projects you can tell us about?
Our company (PhotoInPress) is a photo book company, doing business in Canada. Our expertise comes from preserving memories, either digital or printed on books. We are testing different possibilities and will probably propose cool apps to preserve memories. The first one we actually work on is about baby books, so people can keep track of children's evolution during the first years, in photos. But with tons of cool options and of course content :)
Julien thanks for speaking with us and good luck for all your future projects!
To see Friendstrip in action, check out the video below. To find out more about Friendstrip, visit their official site: www.friendstrip.com