CONCEPT: A novel idea - copy parts of an animal onto paper around your iPad to extend the image beyond the screen then click to see it animate and hear an associated letter.
DELIVERY: This is one of those apps that seemed to be getting a fair bit of coverage in the App Store so I eventually relented and downloaded it to see what the fuss was about.
Don't get me wrong, the idea IS very original and unlike anything else available that I can think of. It's just not that strong an idea in my opinion and the delivery is a little lacklustre.
For each letter of the alphabet, an animal animation can be triggered. The catch is that you first copy a simple diagram to draw parts of the animal into a sheet of paper beneath the iPad such that it appears to extend beyond the screen.The whole alphabet is covered.
Right, onto the limitations then I guess!
LIMITATIONS: Besides the obvious necessity to be careful when mixing an iPad with drawing implements, there are two major flaws. Firstly, the letters are not sounded out phonetically which us how youngsters should be introduced to the alphabet. Secondly and crucially, there's very little to it. The interactions consist of one dull animation and that's it. As the father of two iToddlers I can tell you they got bored with this very quickly.
CONCLUSION: Unique but limited. 2/5
Teaching the alphabet
Learning animal names.